Download our new BI eBook!!!
How to apply Business Intelligence to Marketing Procurement & Agency Management
Welcome! If you are an executive who works at a large advertiser, who has responsibility for managing relationships with marketing & communication agencies, and are looking for new ways to optimize those relationships, then this eBook is for you.
In this eBook, we look at the red-hot area of Business Intelligence/Data Analytics and specifically how it can be applied to marketing procurement and agency management decisions. Topics covered include:
- The importance of efficiently collecting data
- Why data visualization is so vital
- The benefits of dashboards
- 10 steps you should take to get started
We also look at pragmatic case studies of how this theory is being applied in the agency management domain, examining two critical areas; Scope of Work and Agency Performance Evaluation processes.
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