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How to apply Business Intelligence to Agency Management

How to apply Business Intelligence to Agency Management


Welcome! If you are an executive who works at a large advertiser, who has responsibility for managing relationships with marketing & communication agencies, and are looking for new ways to optimize those relationships, then this eBook is for you.

In this eBook, we look at the red-hot area of Business Intelligence/Data Analytics and specifically how it can be applied to marketing procurement and agency management decisions. Topics covered include:

  • The importance of efficiently collecting data 
  • Why data visualization is so vital
  • The benefits of dashboards
  • 10 steps you should take to get started

We also look at pragmatic case studies of how this theory is being applied in the agency management domain, examining two critical areas; Scope of Work and Agency Performance Evaluation processes. 


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