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ANA Agency Evaluation Insights Brief

Building an Agency Performance Management Program


"ANA Insight Brief: Building an Agency Performance Management Program" by Richard Benyon and Steven Wales overviews why companies should implement an agency performance management program as well as the key elements involved to create a sound program. A successful program should be both efficient, without placing too much a burden on the participants and senior management; and effective, aligned with the goals of the marketing organization and producing measurable data.