2016 ANA Thought Leadership Magazine

Article on Agency Evaluation Trends

"Surging Ahead: Getting stronger, faster, and better together. Trends and best practices for agency evaluations that build strong client-agency relationships." In this article, Richard Benyon, CEO of Decideware, guides readers through agency evaluation and emerging trends that may become mainstream in 2020. The article looks at key areas of interest and best practices for developing an agency evaluation that get results and meets company goals.