In this paper, explore all aspects of the 360-degree feedback process. Understand that if incorporated into a robust evaluation program, the 360 can be one of the most powerful tools we have available to improve client/agency relationship performance, minimize inefficiencies and reduce costs.
Certainly, it is a sensitive area and if handled incorrectly can cause more harm than good. Without a collaborative and positive approach, it can degenerate into finger-pointing and ultimately lose any value it could generate.
However, with a foundation of trust, a healthy dose of training & communication and support by appropriate processes & technology, this is an exciting and innovative way to dramatically affect the power of your marketing effectiveness.